PrimeMan is our premium range of products which feature the highest quality fabric and waistbands which we can source.

The custom designed fabric (Micro-Modal) is of a higher gauge (finer) weave than our EveryMan fabric giving a lighter, softer feel on the skin. This is coupled with a silky smooth waistband to give the most comfortable fit.

We select our seams to minimize discomfort while wearing the garment while maintaining a refined and luxury design.

EveryMan is our everyday range of products designed for durability while maintaining our legendary comfort levels. The custom designed fabric (Bamboo Rayon) is of a lower gauge (stronger) weave than our PrimeMan fabric increasing durability while still maintaining a higher level of softness, comfort and breathability than cotton.

Our EveryMan waistbands are of a wider design with a soft back finish to ensure your underwear stays put during the day.

We have a selected a sports flatlock stitch for most seams on the garment to minimize discomfort and increase durability.

Our signature  anatomical pouch is our design technology difference over regular underwear out there on the market. Our AnatoMAX pouch is designed to provide you with a natural downwards positioning of your genitals without the squashing and discomfort of regular underwear. No adjustments needed!!

With our underwear its like letting everything hang out there like nature intended.

Intelligent Garment Design is our design process which ensures that we only create underwear which is designed to move with your body throughout the entire day.

Special consideration has been given to eliminating plumbers crack when you bend over, reducing the riding up of legs on the Boxer Briefs and ensuring the leg elastic doesn't dig in on the Briefs.

We custom design our fabric to ensure that our garments have the maximum flexibilty and stretch to move with your body irrespective of which activity you are doing.

Both fabrics are customs designed and manufactured from natural fibers which are sourced from wood pulp. The environmental impact of the manufacture of both of these fabrics is significantly lower than regular cotton fabric.

MicroModal is manufactured from sustainably grown and harvested Beech trees, typically sourced from European forests. The fabric is of a higher gauge weave and blended with licenced Dupont Lycra resulting in an ultra-light, ultra-soft, cool stretch fabric which moves effortlessly with your body and feels sensational.

Bamboo Rayon is manufactured from sustainably grown and harvested bamboo plants from China. These are not the same species of Bamboo plants which pandas eat so we do not impact on the vulnerability of these animals. The fabric is of a lower gauge weave and also blended with licenced Dupont Lycra resulting in a stronger and harder wearing fabric which is more moisture absorbent and cooler than regular cotton underwear fabric.

Our underwear is ideal for sports with the anatomical pouch and the garment styling created such that your underwear will move freely with your body during exercise and will not bind or bunch during any activity.

Our PrimeMan range offers a cooler and lighter feel on your body, while the EveryMan range is manufactured with more durable fabric and seams.  

Our Boxer Brief 9 inch Leg is an ideal alternative to typical Lycra running tights. The long leg length will reduce rubbing, chafing and friction between the legs while the light fabric coupled with the anatomical pouch will not squash and pull on your genitals.

Our Boxer Brief 9 inch Leg is also ideal under boardshorts for surfing and swimming at the beach as the long legs and moisture wicking fabric helps prevent chaffing between the legs from the salt and the sand.

Our garments are manufactured with a salt and chlorine resistant dye but its resistance is not specified to the same level as regular swimwear fabric. While our garments wont fade from the occasional swim in chlorinated or salt water, extended or regular use in chlorinated water will result in either fading or a change in the garments color.

None of our underwear features a front fly. During the design of our underwear styles we determined that the addition of a front fly detracted from our design intention of creating the most comfortable anatomical pouch.

Our Brief is designed as a full cut brief with a deeper seat intended to be worn pulled up slightly higher towards the belly button. The back side is cut to completely cover the buttocks and the wider sides and front provide more coverage. Due to the larger cut of the garment, the pouch has a more relaxed fit.

Our hipster brief is designed as a low rise brief with a shallower seat designed to be worn low on the hips. The back side of the garment is cut much smaller to provide just enough coverage to sit on the buttock nicely but not slide in to create a wedgie, while the sides and front are cut much smaller and more revealing. The smaller, tighter cut of the garment gives a slightly more snug feeling in the pouch.

Please refer to the size chart linked here.

If you are in between sizes, go from a size smaller if you want an all-round tighter fit or a size up if you want an all-round looser fit. It is also important to take into account body shape and style being selected.

For example, selecting the Briefs would be a wise choice for someone with thicker, more muscular legs as opposed to the Hipster Briefs which have smaller leg openings intended for someone with slimmer legs. If you are unsure of the best style for you, please feel free to send us an email via the Contact Us page.

The pouch size, shape and depth is the same throughout the sizes. Any reference to size is based on the waistband size and the size of the body of the garment and has no bearing on the size of the pouch.

This being said, wearing a size smaller will result in a more fitted feeling in the pouch as the remainder of the garment is pulled tight around the body and therefore pulls the pouch tighter as well, conversely wearing a size larger will result in a more loose feeling in the pouch as the remainder of the garment is loose around the body and nothing pulls on the pouch.

All of our products feature our propriety AnatoMAX anatomical pouch. There is no perceivable difference in the pouch size between the products and your selection should be based on the style of underwear you prefer to wear.

The PrimeMan and EveryMan products feature the same garment design and same pouch size. The differences between the two product ranges are in the fabric, waistbands and stitches used when constructing the garment.

Overall, the size and fit are exactly the same give or take for the differences in the fabric performance.

If you are after a softer roomier pouch then we recommend our PrimeMan range.

We offer many payment options, including direct credit card payments via Stripe payment processor, credit card payments via PayPal, payment directly from PayPal, ApplePay and GooglePay. We do not accept cheques, money orders and bank transfers. If you require payments via these methods please do so via PayPal.

Unfortunately we are unable to deliver to a PO Box. As we use express courier services, our shipping agent requires us to list a physical delivery address along with a valid contact phone number.